Folk MagazineWelcome to Folk Magazine
We cover the decisions Australian small businesses face every day — marketing, hiring, systems, insurance and growth — in plain, useful language.
Latest articles
Brighten Up Your Kid's Wardrobe with Blue Dresses
Types of Children's Blue Dresses Children's blue dresses come in many different styles and can be worn for multiple occasions. Depending…
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Enhance Your Cybersecurity Knowledge Through Training
Introduction Cybersecurity is the practice of protecting data, networks, and systems from malicious attacks. It is a critical component…
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Utilize Battery Adapters to Establish Power Connections
Types of Batteries and Adapters Batteries and adapters are essential components of many electronics, from laptops to cameras. It’s…
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How to Choose the Right Hair Trimmer for Your Needs
A hair trimmer is an essential tool for any barber or hairstylist. It is used to trim, shape and shave hair from all over the body. Hair…
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Custom Beds and Headboards for a Stylish Bedroom
What are custom beds and headboards? Custom beds and headboards can be a great addition to any home. They can add style and personality to…
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What You Need to Know About Redundancy Packages
When you lose your job, it can be a very difficult and confusing time. One of the things you may be worrying about is how you will support…
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Frequently asked questions
- How much should a small business spend on marketing?
- A common guide is 5–10% of revenue, weighted toward what you can measure. Start with one or two channels, track cost per enquiry, and scale only what's proven to work.
- Is SEO still worth investing in?
- Yes — organic search remains one of the highest-ROI channels for most local businesses. Expect four to six months before results compound, and be wary of anyone guaranteeing instant rankings.
- What insurance does a small business need?
- Public liability is the baseline for most businesses. Add professional indemnity if you give advice, and consider cyber cover if you store customer data. An insurance broker usually costs you nothing.
- How do I choose between suppliers?
- Compare total cost rather than headline price: include delivery, minimum orders, payment terms and reliability. A supplier who answers the phone when something goes wrong is worth a small premium.
- When is the right time to hire?
- Hire when the role pays for itself — either by directly generating revenue or by freeing you to do work that does. Document the process before hiring so training doesn't stall the business.